Big Data – Big Bubble?

You have no doubt heard about ‘Big Data’ but you might be wondering what it really means. You’d be right in thinking it basically means lots of data but is it just an issue of quantity? Trouble is, there is no compact definition of ‘big data’. Even more worrisome is that ‘big data’ has become a bit of a throwaway term that is being used increasingly by all sorts of businesses and individuals to give …